In 2012 our co-founder and creative director Bill Streeter, founded the Lo-Fi Cherokee event as a showcase for St. Louis music. It’s grown into a very popular annual event that combines music, video, small business, culture, and social media into a massive marathon of fun. We produce several music videos in a single day, in as many locations up and down Cherokee Street. The first year we produced thirteen in a single day and this year we will produce eighteen in what will be out biggest and most complex event yet. It’s proof positive of our deft maneuverability and skill in commanding a crew of nearly twenty people for a production that has many moving parts.